Baracoco is an Italian handmade toy manufacturing company that produces cloth and soft fabric toys and products for newborns. Their products are innovative and new on the market as they are 100% hand crafted, using exclusively top-quality Italian materials.

Creation of Baracoco’s logo, full brand identity, slide deck, website and e-commerce.
Participation in the International Toy Fair in Nuremberg in 2019.

Creating the whole online presence of Baracoco was interesting but challenging at the same time.

Before approaching the online world, Baracoco’s products were selling out in local stores, therefore the main challenge of the project was to make the users “feel” the products with their eyes instead of their hands.

We came up with a way to best transmit to the public the same feeling they would get when touching a handmade toy in a store, all through a screen.