Italian Watch Spotter

An amazing team of young watch lovers & experts who decided to turn their passion for the world of horology into one of the most popular watch magazines in Italy, with more than 25.000 visitors per month and 115.000 followers on their Instagram page.

Creation of website multilingual website with custom publishing functions, multi author and 100% mobile responsive.

Key results:

  • Ranking on Google’s first page for many keywords related to the world of horology
  • Increase in international public
  • Better understanding of audience in order to maximize engagement with their Instagram page
  • Instagram page grew more than 50k followers in the last 10 months

The main goal for this project was to create a lightweight, easy-to-use and solid online magazine where to publish articles, reviews and interviews regarding the world of horology.

The website has to be both easy to use for the authors to publish the articles on their own and, at the same time, graphically attractive for readers, without losing the luxury feel that Italian Watch Spotter aims to transmit to their broad audience.