The main challenge was to promote Vittorio’s guided tours of Rome within the market of French tourists. We used his extraordinary reviews and his solid writing skills as a leverage point for new customers.
After setting up the website, we optimized it for conversions, making it oriented to selling the visits but at the same time informative and pleasurable to scroll through.
Once we completed this initial phase, we moved on to online advertising (Google Ads): this is where we acquired 90% of the contacts, resulting in around 7% of the website visitors ending up buying a guided tour of Rome.
During high holiday seasons, we were able to reach a ROI of 1200% with direct tour bookings of visitors coming from Google Ads!