Italian Watch Spotter

Blog | Multilingual | SEO | Web Design | Web Development

An amazing team of young watch experts who decided to turn their passion for the world of horology into the most popular watch magazine in Italy.

Project date: January 2019
Location: Milan, Italy

Project Overview

An amazing team of young watch experts who decided to turn their passion for the world of horology into the most popular watch magazine in Italy. 

They were born as an Instagram page to spot and describe the watches famous people were caught wearing, now they count more than 150k followers on social media and hundreds of top-quality articles published.

Aims

  • Creating IWS’s first-ever online magazine

  • Improving the articles and the overall website for Search Engine Optimization (SEO) to expand their organic reach

  • Understanding their audience by analyzing the right KPIs to constantly adjust the articles accordingly

  • Increasing their international audience by setting up a multilingual system

  • Making a fascinating but complex field like horology accessible to everyone interested

Results

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